What are the key components to include in a Marketing Plan Assignment for university coursework?

A well-structured marketing plan assignment should include the following components:

Executive Summary – A brief overview of the marketing plan.

Situational Analysis – Includes SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis.

Target Market Analysis – Identifies and describes the target audience based on demographics, psychographics, and behavior.

Marketing Objectives – SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).

Marketing Strategies – The 4Ps or 7Ps (Product, Price, Place, Promotion, People, Process, Physical evidence).

Budget and Resources – Estimated costs and resources required for implementation.

Implementation Plan – Step-by-step action plan and timeline.

Evaluation Metrics – KPIs and methods to measure the success of the plan.

These elements should be supported with market research, citations, and real-world examples for maximum impact.