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Best Perfume for Men?

I’ve been trying to figure out what truly counts as the best perfume for men, but the options are overwhelming. Should a top scent be long-lasting, subtle, bold, or something unique that stands out in a crowd? And do price and brand actually matter, or is it all about personal preference? I’m curious what do you look for when choosing a fragrance? Have you found one that consistently gets compliments, or is it still an ongoing search